About Us

    KF Wholesale Sdn Bnd (KF) is your Always Reliable Wholesale Distributor of premium quality vegetables delivering the finest vegetables available anywhere for the supermarket chains, retail operators, and the Hotel, Restaurant, Caterer (HORECA) in Johor Bahru.
    We chase the sun on a global scale to provide the in-season produce and exciting varietals from growing regions as close as our organic farm in the backyard to fields across the continents. With an uncompromising commitment to food safety and quality, our customers are assured that they receive only the very best.
    With the advantage synergy with S’MART’s fresh outlets and S’MART anchor tenant, Midas Mart, KF is ever ready to provide a one-stop supply solution to the industry.
    S’MART is a one-stop integrated hypermarket in the retailing market with over 200 outlets under one roof. It is the first of its kind Commercial Complex in Johor Bahru, catering to both household and supply businesses.
    Midas Mart is a grocery superstore widely known in Johor Bahru with its excellent variety and superior value of daily grocery and household products.

    Why Choose Us


    Free delivery :

    • With a complete fleet of refrigerated trucks, we can ensure *free on-time deliveries within days in the Johor Bahru Area.

    • *Terms Applied
      Free delivery
    Retail Support  

    Retail Support :

    • We are one of the most experienced produce merchandising teams in the business.

    • We are always available to assist in customizing produce sets to fit your needs. e.g. V-Fresh

    Top Grade Freshness :

    • With excellent and well-managed facilities, we also maintain a strict quality check on all products, which is why our customers choose us for our premium quality products and selection of over 250 varieties of the freshest vegetables from across the globe.
      Top Grade Freshness
    Competitive Pricing  

    Competitive Pricing :

    • A penny saved is a penny earned, save more by purchasing directly from us. Our products are direct sources, and that’s the secret why we sell our products at competitive pricing.

    Our Facilities

    Our Facilities   Our Facilities   Our Facilities   Our Facilities
    At KF, our Vegetable Room is not only a warehouse cold storage with temperate control, but also a packing and distribution centre to provide full-service food safe produce for custom packing and consolidation of vegetables.
    We offer customized vegetable packaging services, including custom blends as well as extensive repackaging options. Tailoring to your specific packaging type and delivery, our value-added services are appreciated by customers ranging from retailers and service providers who sell the produce to consumers or utilize the produce to provide a service to consumers.


    KF 是您可信赖的蔬菜批发供应商。我们以提供新鲜安全蔬菜为宗旨,让客户买的放心,吃的安心。目前与我们拥有长期合作关系的店家包括酒店,餐厅,和餐饮(HORECA)等餐饮服务类,以及位于柔佛境内的传统市集(巴刹)和菜市场。凭藉良好的信用与可靠的蔬菜承销流程,KF致力于成为蔬菜供应业界专业与可靠的领跑者。
    Midas 超市是同样位于新山市中心,以经营食品零售为主,家喻户晓的大型超市。



    免费配送 :

    • 专业冷藏物流车全程低温配送,保持蔬果新鲜度,新山地区可以免费配送哦。

    • *需符合条件

    零售咨询 :

    • KF是蔬菜供应市场上最具营销,贩售经验的经营者之一。

    • 我们为您提供创业指导咨询,满足零售业者对采购推荐的客制化需求。

    新鲜蔬果 :

    • 产地直送超过250种新鲜蔬菜,我们有信心我们提供的,是您要的。

    比一比我们的价格 :

    • 去除中间商,我们的蔬菜产品都是从国内外产地直送直销。比一比我们的售价,价钱肯定让您满意。


    Our Facilities   Our Facilities   Our Facilities   Our Facilities